Last week we wrote about a new trend among female lawyers. Contrary to the 80′s and 90′s, women are now deciding to take the name of the men they marry. Statistics even show that this trend is increasing for younger generations. That might be okay for a lawyer, but what if your name is associated with a brand? Or you’ve written 10 years worth of novels, but then immediately change your name when you get married? Will your previous success diminish?
When Kim Kardashian announced her engagement to the Nets’ Kris Humphries last week, several close to the reality star said that when she’s married, she will be taking Humphries’ last name. It’s her choice, of course, but whether or not you like it, the Karadashian sisters have created an empire. When their store, Dash, opened this past fall in New York City’s Soho neighborhood, the mania from the fans was so crazy that the NYPD needed to be called in to take care of the mayhem.
It’s been estimated by Forbes that Kim Kardashian makes $12 million a year from “TV, endorsements and her various lines.” Kardashian’s own mother, Kris Jenner, has also come out and said that she shouldn’t change her name because “she’s worked so hard to get to where she is.” It’s hard being a reality star, didn’t you know?
Personally, I don’t care if Kim Kardashian becomes Kim Humphries, Kim Smith, or Kim Joe Blow From Idaho. But considering her huge fan base and what her name does mean to those who buy into her products, it’s something to consider for all successful women. When people spend money on Kardashian, they’re not buying the item, they’re buying the name.
I don’t have a brand. Nor do I have decades of success and fame attached to my name. If I should walk down the aisle, a name change won’t be an issue for me. I’ve been thinking about launching a perfume line called “Sarcasm,” but I fear it won’t catch on enough to be worth it. However, I know that no matter what, I will die with this name. Not just because my last name ends with my sister and I, but because it’s my name. Maybe a rose by any other name would smell as sweet, but Amanda Something Or Other, just wouldn’t be me.