Olivia Palermo is trying to leverage her career as a fashion expert from her fame as “the mean one” on the MTV reality show The City. However, Palermo does have a background in fashion. On the show she first worked at Diane Von Furstenburg with Whitney Port and then she went on to work at Elle Magazine as an editor. She has decided to try to market herself as a fashion expert and will be launching a fashion-travel-lifestyle blog this fall. WWD reports:
“I’m working on a blog coming out in August.” Aptly named oliviapalermo.com, the site will be “travel-focused” and be about fashion, emerging designers, accessories, shopping and “everything that I love,” she said.
Well it is best to do write about what you know and fashion and travel are two things Palermo knows well. Now, Port and Lauren Conrad both have fashion related sites as well and they both have their own clothing lines. What should help set Palermo apart is the travel aspect of the site, if she can indeed do her research and show the viewers interesting things in different countries. Palermo has also been recognized for her great sense of fashion.
In another career boost, Olivia also just became the face of Spanish jewelry brand Carrera y Carrera.