Randi Zuckerberg, Facebook’s marketing director and sister of company founder Mark Zuckerberg, is leaving the company. Six years after joining her brother’s seven-year-old company, Randi is moving on to start a new media firm called RtoZ Media to help businesses ramp up their social media. Social media insight seems to be part of the genetic makeup of the Zuckerberg family.
Showing off those strong social media skills, Randi confirmed her departure on her Twitter account. She also wrote a resignation letter in which she wrote, “I’ve decided my time at Facebook is coming to a close. When I think about the projects I’m most proud of during my six years at the company, they all have one thing in common – they revolve around the intersection of traditional media & social technology”. And then she proceeded to list all her accomplishments. From the letter:
I’m proud of what I’ve done here and the people I have had the chance to work with. But I know I’ll be able to do just as much or more for Facebook once I’m on the outside. My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways. In attacking this challenge, Facebook will clearly be a central element in all of my projects. I plan to demonstrate that ANYONE can do groundbreaking media work on the platform. And to the extent it makes sense for you, I’d be happy to advise Facebook on media projects, “Facebook Live” or other initiatives if it is desired.
As I end this chapter of my career, know that I leave with a deep love for Facebook and I value the experiences I have had here immensely. Be assured I will continue to be a strong, vocal evangelist for the most incredible social platform ever created. I am thankful for the strong mentorship, guidance, and support, which is empowering me to follow my dreams and show that you don’t have to be an engineer to be a hacker.
Randi, who also went to Harvard, is the more outgoing of the Zuckerberg children so this move makes sense. Of course, as NYMag.com reminded us, it is not too hard to be considered the more social one when Mark Zuckerberg is your brother.