• Thu, Sep 8 2011

Tory Burch Is Invading The Middle East

The Tory Burch brand announced its partnership with Chalhoub Group, the distributor and retailer of luxury brands in the Middle East. With this agreement, Chalhoub Group holds the exclusive rights to distribute and retail Tory Burch products in the UAE, Saudi Arabia, Qatar, Bahrain and Kuwait. “Expanding in the Middle East is a significant step for our brand,” said CEO and designer Tory Burch in a statement.

The first Tory Burch boutique in this region is planned to open in the autumn at The Dubai Mall, the statement added. Several additional Tory Burch boutiques are planned to open in 2012 across Saudi Arabia, Qatar, Bahrain and Kuwait. “As we grow, we look at different places, as Asia and Europe become more important for us from a retail standpoint, and also expanding our footprint in the U.S.,” Burch has said.

And things are certainly expanding for Tory Burch in the U.S. as well. Burch’s latest store, opening next week, will be located in a townhouse at 797 Madison Avenue, Women’s Wear Daily reports. She will also present her first runway show at New York Fashion Week this year.

The company is also expected to go public sometime next year, according to WWD. “Tory Burch broadly fits the profile of a company that could go public: it has established enough of a presence to prove its viability, but still has room to grow.”

The designer has said she is greatly influenced by the unique personal style of her parents, Buddy and Reva. She also is inspired by her love of art, music, culture and travel, which is all reflected in the collections.

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