Forbes recently published a list of the 100 Most Powerful Women that includes leaders from the political, media, entertainment, non-profit, and business worlds. These women obviously have a lot of power but what about Klout? In case you didn’t know, Klout is a metric of your total influence online. The higher your Klout score, the larger and more robust your sphere of influence. The variables that go into calculating a Klout score are interesting and important for business. Klout scores are calculated from variables on the various social media channels, including Facebook and Twitter, among others. It is measuring True Reach, Network Score and Amplification Probability. Lady Gaga, Arianna Huffington, Ellen DeGeneres, Oprah, Ann Curry, Nancy Pelosi and Diane Von Furstenberg all made it into the top 10 for the most powerful women with Klout. But how important is Klout?
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Well, first of all it really depends on your business. Of course, if you are trying to run and promote a small business using social media effectively is essential. For any kind of brand building or sales social media is essential. For other jobs, use of social media can be looked down upon. So whether you need a higher Klout ranking or not, there are a few things you should keep in mind if you trying to be more social media savvy from The Darden School of Business at The University of Virginia.
- Be consistent: The content you write and share on any platform needs to give your audience a sense of who you are and what you stand for – your “personal brand”. Your reputation, activity, and social media visibility all contribute to your brand message.
- Be thoughtful: Seek out and connect with key people who matter to your career (managers, mentors, clients, industry thought leaders, etc.); follow their lead for the best means to connect and find ways to participate in the conversation.
- Be choosy: Carefully select the groups you affiliate with online, and that goes for the groups you use on LinkedIn too. More isn’t necessarily better. Show your audience what your core focus is by affiliating with only key groups that matter to your personal brand.
- Be aware: Know how much time you are devoting to social media activities each week and review them to ensure you’re getting the professional benefit you seek; do you post something new on Facebook daily yet neglect to update LinkedIn with a recent professional change or accomplishment?
- Be realistic: Recognize the use of social media is not a substitute for simple, traditional networking. You still need to make and maintain relationships in your profession the ‘old-fashioned’ way – writing notes to stay in touch, finding opportunities for face-to-face meetings, joining professional groups and associations, attending and participating in conferences, etc. Your social media strategy should enhance your networking with appropriate online activities, but not replace it.