This week in the news it was decided that the word “skinny” is the newest buzz word to reach the masses and take on a whole new meaning. Barbara Lippert, an advertising and pop culture expert, explained on The Early Show that the term really caught on when Bethenny Frankel started using it on The Real Housewives of New York and later in naming her popular Skinnygirl products franchise. It was taboo before,” Lippert said. “Bethenny…(is) not afraid to be brash and direct and say, ‘Why don’t you put your fork down?”‘ And now think of all the things that are skinny: skinny jeans, skinny drinks, etc.,
That term has taken on a whole new meaning in the vernacular as do certain words in corporate culture. The dreaded office buzz words have also taken on a whole new life in the last decade and it doesn’t seem to be a good one. “When business or industry terms become overused, people stop paying attention to them,” said Max Messmer, chairman of Accountemps and author of Managing Your Career For Dummies. They also can lead to more confusion between employees and managers because some of the ways these words are used literally have no meaning. These buzzwords are just trying to sugarcoat negative or challenging parts of work. A woman who works on the business side of a pharmaceutical giant said one of the corporate jargon words she really hates is bandwidth. “It is just a reference to how much stuff you actually have to do,” she said. She said it is used constantly and is annoying because it is just a cleaner way to say we still have a ton of work to do with this.
Let’s look at some of the most annoying buzz words making their rounds in offices today.
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