Video: Anna Wintour Says In The End I Respond To My Own Instincts

Anna WintourVogue Editor In Chief Anna Wintour and Editor at Large Hamish Bowles went on CBS Sunday Morning to talk with former model Serena Altschul about the new coffee table book of the magazine’s covers as well as the new digital archives.Right now you have to pay $1500 to see the archives, which go all the way back to that first issue in 1892, but eventually subscribers will have access.

Wintour opened up about the selection process for picking those amazing covers. “I don’t follow market research. In the end I do respond to my own instincts. Sometimes they’re successful and obviously sometimes they’re not. I think you have to remain true to what you believe in,”said Wintour.

And obviously it has paid off for Anna. Her first cover at Vogue 23 years ago was considered a complete risk (it featured an Israeli model in jeans) but it was a hit. She was also considered a rule breaker when she started putting celebrities on the cover instead of models. Watch this video to see what else the most powerful woman in fashion has to say about her business decisions.


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