I blame Kim Kardashian for this. New research from the UK shows almost half of young women aged 18 to 25 would prefer to have large breasts than high intelligence – with a third even saying they would gladly swap. The study also found a quarter of those surveyed felt bigger breasts would make them feel happier. The survey of 1,142 women by the discount website by www.MyVoucherCodes.co.uk aimed to discover more about the attitudes young women hold towards brains and beauty. And obviously the overwhelming consensus is for beauty.
Now on a somewhat positive note half of the women felt that being more attractive would help them advance in their careers. At least that means they are trying to do better in their careers, but they think it is entirely based on looks. Almost 80% also felt they were judged more so on their appearance than their intelligence and around 40% of respondents said they would would rather have a ‘slim figure’ than high intelligence, with many stating that it would make them feel ‘more confident’.Almost the same percentage of people said they would swap their IQ in order to be their ‘ideal dress size’.
But apparently I wasn’t wrong in my blaming of Kim Kardashian. Mamta Saha, psychologist, said: “Celebrity culture is much more accessible than it ever was before. We are bombarded with images of beautiful women with enhanced features such as full lips and large chests. It’s easy to look at these women and make the connection between the way they look and success – but this can turn into an unhealthy fixation.” This is a constant issue that has been talked about to death but in light of the fact that it is National Eating Disorders Week, we should keep in mind that young women are our feature and if this is our mindset they we aren’t going to make any progress.