The 2 Broke Girls are about to get the ultimate entrepreneurial advice from the mother of all entrepreneurs. On the May 7 episode the series Martha Stewart will drop by as herself as Max (Kat Dennings) and Caroline (Beth Behrs) try to get an endorsement from the crafty guru. In case you don’t watch the show, Max and Caroline are two waitresses who are building their own cupcake business on the side. On the show, the girls plan to attend a big fashion soiree at the Metropolitan Museum of Art, where Stewart is on the guest list. Their goal is to get the domestic doyenne to sample their cupcakes and give her seal of approval, as they continue to save the $250,000 they need to open a cupcake shop.
As many entrepreneurs know, a celebrity endorsement or seal of approval can help a small business tremendously. Just ask Tory Burch when Oprah declared her the next big thing in fashion on her show in 2005. And for two aspiring entrepreneurs there is know better business icon to select than Martha Stewart. Her net worth is estimated to be approximately $712 million with her media empire that includes a television show, a magazine, books, housewares and a Sirius Satellite Radio channel. Her former Wall Street boss Andy Monness once said of Martha, “she had a hunger to get into something where she could control all the elements.”
Though she was never a ‘broke girl’ (but she was in jail which gives her street cred), she did have to work to build her business. After a career as a stock broker, Stewart started a catering business in her basement with friend Norma Collier. In 1977 she was contracted to develop a cookbook which became the New York Times best-seller Entertaining. This marked the official beginning of the Martha Stewart empire. She went on to write many more popular books, newspaper columns, magazine articles and other pieces on homemaking. She also became a known contributor on the television circuit with appearances on The Oprah Winfrey Show and Larry King Live. Then in 1987 Kmart came calling, then came the magazine and the TV show. We know there were some rough patches in there too but the 2 Broke Girls should be happy if they achieved even a fraction of the success of Martha. But if things actually started going well for them the show would be less funny and they’d have to change the title. 2 Financially Stable girls just doesn’t sound as appealing.
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