Facebook has more than 845 million users to date. Are you one of them? The chances are that you are and that you regularly update your status or browse the site more than once per week. A recent study shows that 40% of users access Facebook several times a day and 33% access it daily. Which begs a question, should employers openly allow ‘Facebooking’ on the job? While there are two sides to every debate, I think there are some reasons to allow Facebook at work.
Why should Facebook be allowed at work?
First you have to look at the new generation of college graduates and their expectations. Cisco recently did a survey of 3,000 college graduates to gain insight on the importance of technology to them and the findings were eye opening. Some of the most interesting findings of the Cisco survey are:
- One in three college graduates would prioritize social media freedom, device flexibility, and work mobility over salary in accepting a job offer.
- 40 percent of college students and 45 percent of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
- Most respondents have a Facebook account and check it at least once a day and half would rather lose their wallet or purse than their smartphone or mobile device.
- Two of five college graduates would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
With these facts brought to light, maybe it’s within a company’s best interest to conform to the changing times. Happy employees are productive employees, so it may even boost business and company morale. Here is how Facebook can be used by employees and benefit the company:
- Allowing employees to look for friends/colleagues in their field may give the company a pool of talent that will be easy to find when needed.
- Adding apps that will give industry news will be most helpful to keep employees up to date on the latest trends. Just always be careful and set privacy settings accordingly. Also, employees can set the settings to have the news appear instead of friend’s updates.
- The preferences can also be set to see new connections that friends or colleagues are making that will benefit you professionally.
- You can join groups related to your business and get some great ideas or even become known for sharing some great ones. Your boss will see that you are actually contributing your knowledge in a way that makes your company look good as well.
If it is more important for you to have extreme flexibility in your personal life for your Facebook profile, then that is something you need to seriously discuss with your employer. With Facebook being a great platform that can be used professionally, it can be a valuable asset to a company if the proper social media strategy is put in place.
What is important to you when it comes to social networking? Is it your company, your own business or your personal social life?
Josh Tolan is the CEO of Spark Hire, which aims to enrich interaction between job seekers and employers by integrating a cloud-based video platform with an online job board. Connect with him and Spark Hire on Facebook and Twitter.
Source: A Hire Calling