Pinterest right? Who would’ve thought? The social network operates like a virtual pin board of sorts. Users can upload, sort, save and manage photos, videos and other content on pages known as pinboards and people are loving it. Launched in 2008, Pinterest experienced explosive growth over the last year and now boasts almost 12 million unique visitors a month, according to comScore. A January report from Shareaholic indicates that Pinterest continues to generate more referral traffic to websites than YouTube, Reddit, Google + and LinkedIn combined. But does this mean it is right for small business owners?
Small businesses are using Pinterest to create and engage with a community of followers. Through Pinterest, small businesses can tell their unique story through creative boards. Businesses can share design elements, recipes or local tips that speak directly to their followers. Pinterest offers another level of relationship building with the community, while helping to drive traffic, create new customers and build brand loyalty. But is it right for your business? This infographic by Column Five can help you.
For easier reading, find the full-size infographic here.