Randi Zuckerberg Is Going To Help Make Silicon Valley A Reality TV Star

Randi Zuckerberg

If you like Real Housewives of [pick one of the ones where women argue over meaningless things and wear a lot of diamonds] but you also really liked The Social Network, then you may want to watch the new reality show Silicon Valley. Randi Zuckerberg, the former director of marketing for Facebook who is now an entrepreneur, will serve as one of the producers. It is described as “captures the intertwining lives of young professionals on the path to becoming Silicon Valley’s next great success stories.”

The show, which will air on Bravo!, will follow around young professionals to show what it is really like to start a company. Business Insider has already uncovered the seven young professionals on the show and the list includes two women: Hermione Way and Kim Taylor.

Way is a trained journalist who started her first venture,Newspepper.com in the second year of journalism school, using money from her student loan to buy the first piece of equipment. According to CrunchBase, Newspepper is a global media platform creating content for the Internet. Their unique model of training students and graduates ensure they get paid, on-the-job internships and experience and their clients receive high quality, low cost media services. Plus, she is British and her name is Hermione. You don’t get much cooler than that.

Kim Taylor is a former Wall Street lady who became a founding employee at a self funded online marketing startup called Ampush Media. She is the head of sales and business development. Ampush helps over 100 clients mine intent from social, search, and display channels. According to TBI, she told the three male founders of Ampush if they hired her, they wouldn’t need outside capital. If this is a competition show, sounds like the other players should be scared.

According to Jennifer Van Grove of Venture Beat, the series has been in the works for a few months. She wrote:

“We fully expect it to be leaps-and-bounds more scintillating than startup life actually is (think hyperbole on the level of The Social Network). Last October, Bravo started trolling Craigslist for confident, 20-somethings with TV-sized personalities, and even pitched tech celebrity and Digg founder Kevin Rose on the concept (he tweeted his disgust).”

Well, even it is exaggerated it will bring attention to a rather mysterious side of the technology industry. And it can help other women see how successful female entrepreneurs can be. Most people only think of Sheryl Sandberg and Marissa Mayer when they think of women in Silicon Valley. This could change that.

Female entrepreneurs could use more promotion in general. According to the Center for Women’s Business Research, data shows that while about 41% of private companies in the U.S. are owned by women, only 3-5% of them get venture capital. The U.S. Global Entrepreneurship Monitor says that women start ventures with eight times less funding than their male counterparts.

Plus, they have Randi Zuckerberg at the helm who has been a great promoter of female entrepreneurs. This past August Randi decided to leave the safety of Facebook and to venture out on on her own to start a new company called RtoZ Media to help businesses ramp up their social media. ”It’s up to young women like us to make an example. Instead of complaining there aren’t enough women starting companies, let’s get out there and start them. It was really easy to sit inside at a company and say there are not enough women out there doing things so for me that was part of the responsibility,” she said in an interview recently.

 

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    • Edy

      Kim Taylor is not relevant and should not have been considered for a show about Silicon Valley’s Success Stories. She is a sales person at the company she works, and didn’t start. And her company is neither a start-up or a success. Ampush.com claims to be disruptive, but hasn’t done much but regurgitate an old business model of data collection. They have been around for years and have not been taken seriously by clients who have dropped them. Ampush is past the attractive stage for VC’s and too risky for debt. With Kim at the helm its not looking good.