• Thu, Apr 26 2012

Is Drew Barrymore Trying To Be The Next Bethenny Frankel?

Drew Barrymore may be following in Bethenny Frankel’s footsteps. Drew is launching a brand of wine called Barrymore Pinot Grigio and it is set to go on sale next month in New York. It will cost $20 a bottle. Bethenny in addition to her Skinnygirl Margarita and Sangria is also launching a brand of Pinot Grigio and announced it a few months ago.

Barrymore Pinot Grigio will probably not reach Skinnygirl status anytime soon, considering Frankel has the number one growing spirits brand in the country, but it sounds like Drew is very passionate about this project. Niccolo Salvadori, a partner in SGC Group, the official licensee for Barrymore Wines, told the New York Post that the star has been working on the project for the past two years. “She herself is a pinot grigio drinker, and she created a wine reflecting her style,” he said. “Drew made numerous trips to Italy, spent time with the facility and was involved with the wine at every level.”

Plus, earlier this month, the wine scored a gold medal at Le Challenge International du Vin, France’s largest international wine competition. According to the NYPost, 6,000 cases of the 2011 pinot grigio — a blend of grapes from the Northern Italian regions of Friuli Venezia Giulia, Trentino Alto Adige and Veneto — have been produced so far.

Barrymore told Wine Spectator last month: “I love wine, and it’s always fun when you can do something in your work life that you love in your personal life,” she said. But critics are still weary as Barrymore isn’t the first celebrity to try their hand at grape stomping. Dave Matthews, Dan Ackroyd, Olivia Newton-John and Madonna have also tried this. Legendary director Francis Ford Coppola is one of the only celebrities who actually succeeded in this venture.

Christopher Shipley, director of sales at Joanne Bordeaux USA and former wine director at ‘21,’ told the NYPost, “On the one hand, she could have bought a really nice property and hired a wine-making team, and the fact that her name is on it is beside the point. On the other hand, it could be some sort of money grab where she licensed her name and bought some juice on the spot market. Those are the two extreme [scenarios].”

Well, I don’t think Bethenny has to worry about much but it’s nice that Drew is potentially taking seriously. A good glass of Pinot Grigio may help her begin to make up for Charlie’s Angels 2.


 

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