Move over Rachel Zoe. Here comes Annie Ladino, stylist to the stars, editor and chief stylist for Shop It To Me. She moved to New York at 18 years old to pursue her dream of becoming a fashion stylist. While studying advertising at FIT, she quickly began focused on fashion. Her big break came when she began assisting Joe Zee, Creative Director of Elle Magazine. It was during her time at Elle, that Annie assisted in styling more than 30 cover shoots and completed her first book Ellements of Personal Style– 25 Modern Fashion Icons on How to Dress, Shop and Live, a book about fashion icons and their idiosyncratic styles. Did we mention her clients include Julia Roberts, Becki Newton, Gwyneth Paltrow, Alexis Bledel, Brooklyn Decker, and Erin Andrews?
This is why the people over at Shop It To Me, the personalized online sale search engine, were so anxious to get Annie on board back around this time last year. The site works with hundreds of other online retailers—from J.Crew and Nike to Prada and Marc Jacobs—to find any sale items that meet your criteria. Love Splendid’s white tanks in a size small? You tell Shop It To Me, they’ll store the information, and any time a Splendid tank goes on sale in white, in a size small, they’ll shoot you an email. “Annie’s approach to fashion is totally aligned with ours. Annie was already a Shop It To Me member, and an addicted one at that. She understands the ins and outs of our service, and has told us that it’s changed the way she shops,” said director of marketing Tamra Feldman when Annie was hired. ”All of the items we highlight to our members are personalized with their sizes and favorite designer brands – we hope that layering on an editor’s perspective and providing trend commentary is the icing on the cake.” In addition to curating Deal of the Day picks for the site’s daily “SaleMails,” Ladino also provides editorial content via trend driven blog posts and videos to the Web site’s nearly 4 million members.
It is her combination of an immense knowledge of fashion with her business savvy and social media presence that makes me believe this woman is on her way to Rachel Zoe-like status. When she is not working she focuses on her yoga practice, studies astrology, blogs and watches old French films. Though Annie often helps us give fashion work advice to our readers, we wanted to pick her brain on why she got into fashion ( a certain Christina Applegate filmed helped a bit), getting star struck and the moment she knew she made it in this tough business.
Did you always want to be in fashion growing up?
Well it all started with one movie: Don’t Tell Mom The BabySitters Dead. That was my moment. I was around 12 at the time and then became fashion obsessed.
How did you get started in this business? Any particularly bad jobs?
The week I moved to New York to start at FIT, I called Nylon for an internship. I started the following week and there I met freelance stylist who took me onto other jobs.It’s hard to call any job bad. They may seem challenging at the time, but in retrospect I realized that they were ways of learning and growing.
When was the moment you felt like you had really made it in this business as a stylist?When I signed with my agency, The Wall Group back in April of 2011.Can you describe your typical day to day schedule or is different every day or week?
It’s really different every day. I can sometimes be prepping three jobs at time and have like five assistants running around, be on a shoot or fitting to days where I am doing market appointments where you’re just going to see designers collections.
What is your favorite part of your job?
I love the part when I get to see someone feel amazing in what they are wearing and I love when I find something that inspires me.