Will Bethenny Frankel's talk show get cancelled

Now entering the third week of Real Housewife-turned-talk show host Bethenny Frankel’s six-week talk show test run, there may be cause for concern. Though Bethenny started out strong, with a 1.9 rating and 7% share of the audience across all test markets when it debuted on June 11, by Thursday of its first week it had dropped to a 0.9 rating and 3% share of the audience.

After her first show, one Seattle Post-Intelligencer critic articulated Bethenny’s dilemma: “It was an entertaining hour of daytime television, but ultimately, Frankel is going to need to find the balance between fun, inappropriate approach and shamelessly trying too hard.”

Bethenny calls herself “the queen of too much information,” and has already discussed masturbation, miscarriages, and open relationships on the show, possibly a turn-off for some in the upper range of her 25-56 age target. It seems Bethenny is turning to big names a la Justin Bieber to boost her ratings, and there is speculation the show might not make it.

If it doesn’t, this would certainly not be the first time a female celeb has swung and missed in the talk show world. Here are some other celebs the SkinnyGirl would like to avoid falling into the company of.

(Photo: BethennyTV)

Lastango

This reminds me of the way a food producer develops a new snack chip. Despite advance testing, no one really knows which chips the public will actually buy. So the producers have learned not to worry about trying to make accurate predictions. Instead, they simply roll out a series of products, bring them to market, and expect nearly all of them to fail. They cut their losses as soon as possible. They know that, when they hit a winner, the profits will dwarf the costs required to discover it.

BTW, I remember Arsinio Hall’s flop. Unlike some of the people in this slideshow, he didn’t polarize or off-put viewers, and he didn’t really have glaring negatives. His problem was that he also didn’t have glaring strengths. His involvement was basically to help his guests be comfortable, smile, and validate their presence on the show. They talked, and he nodded his head and every once in a while lobbed them a softball. To an audience reared on Johnny Carson’s sharp wit and interplay, he was an empty suit. Nothing to see here, folks… so they kept moving.
Susie

I think it’s awful. I hope it’s cancelled. She reads a teleprompter and talks about herself most of the time and overtalks her guests. Additionally, it feels like one be infomercial for all the crap she sells. Enough already.
- kim
  
  I agree completely. She talks over her guests which is so incredibly rude.
  
  I get it, she is a talk show host and all, but honestly she NEVER SHUTS UP. It’s just endless babble, mostly about herself. Why anyone cares about what this girl thinks is beyond me. You can tell from most of what she says that she is “trying to be cool”
  
  She annoys the hell out of me and her show has been effing up my daytime tv schedule.
danielle

i love her show she is real and her show is not like any other talk show.maybe she will make people loosen up a lil bit!!
- Star advisor
  
  I can’t stands stand her! She uses people, I have no idea why Ellen would help her get her own show!! She is a vulgar human being!!!
janerose

News flash — it’s not just viewers in the “upper range” of her age target who are turned off by the trash on her show. I was looking forward to it and it was just too much crap.
Joe

She has no star quality and tries way tooooo hard to be edgy.
marjorie

I love her but her talk show was none different then the others, I thought it would be soo different, dissapointed!!!!
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TheGrindstone

7 Failed Female Talk Show Hosts: Is Bethenny Frankel Next?