Now entering the third week of Real Housewife-turned-talk show host Bethenny Frankel’s six-week talk show test run, there may be cause for concern. Though Bethenny started out strong, with a 1.9 rating and 7% share of the audience across all test markets when it debuted on June 11, by Thursday of its first week it had dropped to a 0.9 rating and 3% share of the audience.
After her first show, one Seattle Post-Intelligencer critic articulated Bethenny’s dilemma: “It was an entertaining hour of daytime television, but ultimately, Frankel is going to need to find the balance between fun, inappropriate approach and shamelessly trying too hard.”
Bethenny calls herself “the queen of too much information,” and has already discussed masturbation, miscarriages, and open relationships on the show, possibly a turn-off for some in the upper range of her 25-56 age target. It seems Bethenny is turning to big names a la Justin Bieber to boost her ratings, and there is speculation the show might not make it.
If it doesn’t, this would certainly not be the first time a female celeb has swung and missed in the talk show world. Here are some other celebs the SkinnyGirl would like to avoid falling into the company of.