• Thu, Jul 19 2012

Kate Middleton And Her Wedding Dress Are The Royal Family’s Greatest Asset

The numbers are in and not that we needed them, but they prove that Kate Middleton is the greatest thing to ever happen to the Royal Family. She only wore it once but her wedding dress will continue to bring in money for the Royal Family and admiration for many lifetimes. In what were described by officials as ‘unprecedented numbers’, an amazing 626,000 members of the public poured through the palace doors to see the Duchess of Cambridge‘s stunning Sarah Burton for Alexander McQueen bridal gown. The  dress has made £10 million in ticket sales as the star attraction of a Buckingham Palace exhibition. And yesterday’s Royal Family figures only further prove that Kate is the family’s greatest asset.

Despite the Queen describing the display of the dress as “horrible” and “very creepy,” people paid a butt load to see it. Jonathan Marsden, director of the Royal Collection, said last year’s royal wedding had provided the “best possible start” to the year. He said: “Unprecedented numbers came to see the duchess’s wedding dress, as the centrepiece of a special display celebrating the role of British design.” Even though the budget for Kate’s dresses increased Prince Charles‘ budget by £100,000, the return is obviously worth it.

The ‘Kate Middleton Effect‘ has been in full force since even before the wedding. Basically Kate’s effect on designers when she wears them is huge. If she is wearing a designer no one can afford than she will help boost sales at brands that can emulate that look for half the price and if she is wearing something that is affordable to the general public, she will also make a huge impact. “Chains like Zara, Reiss, Talbots and Topshop cater to a taste for replicKates, as bloggers have called them: pert shirtwaists, lace sheaths and primly tailored coatdresses,” wrote New York Times reporter Ruth La Ferla.

And though her wedding dress was out of this world , Kate has mostly reached so many people because she conveys somewhat of an “ordinary” image.  Kate buys off the rack, refuses to take free gowns from designers and actually repeats outfits. Ed Burstell, the managing director for Liberty of London, even called Kate  “the anti-Kardashian.” “There’s nothing trashy or vulgar about her,” said Anna Wintour, the editor of Vogue. “She dresses her age and never looks out of place.” And now our feet will look good and feel better thanks to Kate Middleton. Designer Wes Gordon said, “Catherine’s style — streamlined and seemly almost to a fault — resonates as well with scores of young women who aspire to a classically patrician look but who have, until recently, had few credible role models. To court them, designers must ask themselves, “How do I make elegance relevant to someone who’s young?” To some degree, Kate supplies the answer.”

Brewington wrote:

“There is also the power that Kate’s ordinary-girl image has in an age of austerity politics. Britain is in a recession. The coalition government has slashed spending amid a national debate about taxes and lost work ethics. Much has been made of efforts by Prime Minister David Cameron, who was educated at Eton (like Prince William) and Oxford, to portray himself as part of the middle class. Against this backdrop, Kate wins easy points for buying clothes from chain stores (where her choices soon sell out) and living without a butler. She is a rarity today: an appealing face frequently seen but hardly heard. This makes it easy for people to imprint their ideas upon her. It’s why the daughter of self-made millionaires strikes so many people as ordinary.”

 

 

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