Jessica Alba’s startup, The Honest Company, is no frilly part-time celebrity endeavor. Founded by Alba herself along with Christopher Gavigan — husband of Grey’s Anatomy actress Jessica Capshaw — the company strives to provide new mothers with the safest, most eco-friendly, “most honest” products for their children.
“When I became a mom, I finally became the person I am, that I always should have been. It’s the most satisfying job in the world,” Alba said. “But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.”
Eco-friendly childcare is clearly something Jessica does not take lightly, and her efforts have now been rewarded with B Corporation certification for The Honest Company. The B stands for “Benefit,” as The Honest Company joins 500 other certified organizations (including Etsy and Patagonia) “dedicated to redefining what success means in business,” the company’s press release said.
“This designation is much like a Fair Trade or LEED certification and signals that we are committed to making a profound social difference, safeguarding people and the planet, and meeting higher standards of transparency, performance, and accountability,” it explained.
The Honest Company also recognized the significance of the B Corp movement gaining momentum at the state level. According to CEO Brian Lee, it doesn’t seem like the B Corp movement or The Honest Company will be slowing down any time soon.
“We are proud to be a member of growing community of like-minded businesses committed to conscientious and sustainable growth,” Lee said. “This certification allows us to have open and honest conversations around the company and in the board room about our social and environmental impact, and sets ongoing operational and performance goals for us to achieve as our business continues to grow.”
You go Honest Co., and you go Jessica Alba.