5 Skills Every PR Professional Must Have to Succeed

It used to be that all a successful PR professional needed was to be the most organized person on earth, with good writing skills and the ability to make friends. (Oh, and a few pairs of great shoes.) Everyone knows that social media has changed the role of PR and it is no longer sufficient to rely on your ability to bang out a great press release.

PR professionals today need the skills to keep track of a million details at once and the creativity to build ideas that will spread. But that isn’t all a successful publicist needs to survive in today’s digital world. Here are a few other skills you can add to your list:

(Photo: Favim)

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