5 Skills Every PR Professional Must Have to Succeed

It used to be that all a successful PR professional needed was to be the most organized person on earth, with good writing skills and the ability to make friends. (Oh, and a few pairs of great shoes.) Everyone knows that social media has changed the role of PR and it is no longer sufficient to rely on your ability to bang out a great press release.

PR professionals today need the skills to keep track of a million details at once and the creativity to build ideas that will spread. But that isn’t all a successful publicist needs to survive in today’s digital world. Here are a few other skills you can add to your list:

(Photo: Favim)

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    • http://www.facebook.com/bethany.eastpr Christian Reed

      Great compilation piece! As a publicist and social media marketer I totally understand what it means to learn who to know and when to use them… it’s all about being appropriate, staying consistent, listening and knowing when to chime in. I also agree with creating relationships with bloggers, it’s important to keep in mind that bloggers aren’t necessarily journalists and therefore have to be treated differently, almost more human (no offense to any of my journalist peeps, love y’all). One new trait that I’ve gained in my 5 years of independent pr is to “recognize the BS.”, cutting through the fluff for your clients is invaluable to them, being able to let someone know, albeit politely, that you don’t have the time (3-snaps in Z-pattern) can cut down on a ton of grunt work and keeps your plan on track. (Oh, and BS goes both ways, clients can sometimes get ahead of themselves with ideas and it’s often myself that have to let them know, ‘we aren’t there yet.’)

    • http://www.facebook.com/bethany.eastpr Christian Reed

      Great compilation piece! As a publicist and social media marketer I totally understand what it means to learn who to know and when to use them… it’s all about being appropriate, staying consistent, listening and knowing when to chime in. I also agree with creating relationships with bloggers, it’s important to keep in mind that bloggers aren’t necessarily journalists and therefore have to be treated differently, almost more human (no offense to any of my journalist peeps, love y’all). One new trait that I’ve gained in my 5 years of independent pr is to “recognize the BS.”, cutting through the fluff for your clients is invaluable to them, being able to let someone know, albeit politely, that you don’t have the time (3-snaps in Z-pattern) can cut down on a ton of grunt work and keeps your plan on track. (Oh, and BS goes both ways, clients can sometimes get ahead of themselves with ideas and it’s often myself that have to let them know, ‘we aren’t there yet.’)

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    • Maks Maksimov