• Thu, Aug 23 2012

Study Shows A Female VP Pick Would Have Helped Romney More

According to a new survey that identified the best possible ticket for each party from more than 100 million combinations of vice presidents, platforms, slogans and candidate images. The results show that the Presidential candidates would have performed better with swing voters by selecting a strong female candidate, Condoleezza Rice for Romney and Hillary Clinton for Obama, as running mates.

Among critical swing voters, the Romney-Rice ticket performed better than Romney-Ryan against most alternative Democratic tickets. Hillary Clinton also performed nearly as well as Vice President Joe Biden in all ticket combinations. Interestingly, both women – the only two females to emerge at the top– served as Secretaries of State.

There was hope that Romney would chose a woman as a running mate and we came up with a list of great contenders including Nikki Haley, Kelly Ayotte and Linda Lingle. But he chose Paul Ryan. And now we have proof that a woman would have helped get farther ahead with voters. But many say he didn’t go with a woman in the end because of what happened with John McCain and Sarah Palin. ”Whoever Romney picks, if she’s a woman, would have to first demonstrate how much better than Sarah Palin she actually is, and that’s not necessarily a good use of the campaign’s time,” said Jennifer Lawless, director of American University’s Women and Politics Institute, in July. ”Mitt Romney is ultimately going to find himself between a rock and a hard place because although it is important to demonstrate that there are qualified women who should be on the short list, the onus is then going to be on him to explain why they weren’t his ultimate pick and he’s not going to say, ‘because I don’t want voters to think of Sarah Palin. So he’s going to have to navigate a pretty fine line and ensure that if he says that the most qualified person turns out to be a man that indeed that person is more qualified than some of the women’s names who are floating around.”

“If the Democrats have a female nominee at some point, either as president or vice president, that could erase this,”said Lawless. “We just need another well-known, nationally publicized woman in politics to erase that image. The Democrats have a better shot at doing that than the Republicans do at this point because Sarah Palin was never on their ticket.”
But as we have said before the 2012 election is not as important for women as it was in 2008. The survey showed that the impact of the Vice President selection on the candidates’ image was much greater for McCain and Obama. In 2012, voter perceptions of the presidential candidates are more locked in. If anything, candidates for vice president risk diluting their existing brand.
The survey uses technology that optimizes the top potential tickets using responses from 1,000 swing voters (August 8-10), and then measuring the potential for success of these tickets using a nationally representative sample of 2,000 likely voters (August 14-18).

Photo: Carrie Devorah / WENN

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  • Lastango

    I’d strongly recommend disregarding this survey. Their recommendation of Rice as a running mate for Romney shows how detatched the pollsters are. Romney is a northeast RINO struggling to attract the conservative base. Rice is a liberal. Rice supported racial preference in university admissions, amnesty for illegal aliens, called the Minutemen “vigilantes”, referred to Israel’s presence on the West Bank as a “humiliating occupation”, favors the LOST treaty and advocates for transnational solutions (i.e. taxes) to curtail global warming. She’s a Rockefellar Republican through and through — Colin Powell in a skirt. Let’s remember what happened when Powell ran for the Republican nomination: he was widely attractive until he opened his mouth and revealed himself for the blue-suit liberal that he truly is. His candidacy quickly imploded.
    Further, as Secretary of State Rice was legendary for her temporizing, and it was not uncommon in the day to read a view that she was the worst SoS the US has ever had….all of which is why she was part of the enormous GOP meltdown which saw both houses of Congress transfer to the Democrats.
    Further, as Secretary of State Rice was legendary for her temporizing, and it was not uncommon in the day to read a view that she was the worst SoS the US has ever had.
    …all of which is why she was part of the enormous GOP meltdown which saw both houses of Congress transfer to the Democrats.

  • Lastango

    I’d strongly recommend disregarding this survey. Their recommendation of Rice as a running mate for Romney shows how detatched the pollsters are. Romney is a northeast RINO struggling to attract the conservative base. Rice is a liberal. Rice supported racial preference in university admissions, amnesty for illegal aliens, called the Minutemen “vigilantes”, referred to Israel’s presence on the West Bank as a “humiliating occupation”, favors the LOST treaty and advocates for transnational solutions (i.e. taxes) to curtail global warming. She’s a Rockefellar Republican through and through — Colin Powell in a skirt. Let’s remember what happened when Powell ran for the Republican nomination: he was widely attractive until he opened his mouth and revealed himself for the blue-suit liberal that he truly is. His candidacy quickly imploded.
    Further, as Secretary of State Rice was legendary for her temporizing, and it was not uncommon in the day to read a view that she was the worst SoS the US has ever had….all of which is why she was part of the enormous GOP meltdown which saw both houses of Congress transfer to the Democrats.
    Further, as Secretary of State Rice was legendary for her temporizing, and it was not uncommon in the day to read a view that she was the worst SoS the US has ever had.
    …all of which is why she was part of the enormous GOP meltdown which saw both houses of Congress transfer to the Democrats.