Oh Halloween. The candy, the costumes, the debt. Halloween spending has been on an impressively steady rise for years. While spending briefly declined by about $1 billion in 2009 in the middle of the recession, it quickly recovered the following year, rising from $4.8 billion to $5.8 billion. In 2011, spending hit $6.9 billion. Because by gosh, even if you don’t have a lot of money you will have an excellent Lady Gaga costume come hell or high water.
According to this new infographic from Pronto, Americans spend nearly $2 billion on candy at Halloween. This means 8% of U.S. sweet sales occur around Halloween. The average household spends $80 on candy! And let’s not forget the animals of the house. Americans are expected to spend a record $370 million this year on Halloween costumes for pets, according to the National Retail Federation. That’s 40% more than what we spent on our pets just two years ago.
Don’t get me wrong, Halloween is my favorite holiday and extremely important, in my opinion. I will be dressing up my puppy as a shark. Or a velociraptor. It is so hard to decide! And now we see where the $370 million comes from. There are many people out there also struggling between dressing their dog up as a shark or a dinosaur even though he will probably not even wear it for more than five minutes and then pee on it.