If this isn’t a case of David and Goliath, I don’t know what is. Except instead of a giant Philestine warrior and the future King of Israel, it’s a wedding planner from Boston and the most powerful couple in show business and a baby named Blue Ivy. Beyonce and her husband Jay-Z have lost a legal battle to trademark the name of their famous daughter to a small wedding planner in Boston that goes by the same name. Beyonce and Jay-Z wanted to launch a line of baby products named after their daughter but it looks like they will just have to come up with another name (maybe “Baby by Beyonce”? Or “Blue”? Or just, this is what “Beyonce’s Baby Wears This And So Will Mine.”
The ruling fromt he U.S. Patent and Trademark Office means Beyonce and Jay-Z have no legal right to keep the name to themselves. The couple filed an application with the U.S. Patent and Trademark Office days after their baby’s birth but they were still too late. Veronica Alexandra, owner of Blue Ivy, said she was forced to file an application out of fear that the world’s most famous baby and her parents could quash her business.
Back in January, right after Blue’s birth, Veronica Alexandra talked to us about her businesses’s name. She told The Grindstone:
“It’s partially complicated, but also simple. Blue — there’s a lot of reasons behind that. It’s very special to me because on the wedding side, you have “something borrowed, something blue.” And it’s also based on the concept of this blue flower this guy Novalis [an 18th-century figure in German Romanticism] wrote about. It’s considered an unobtainable flower, but it creates inspiration, enlightenment, and love. That really frames the company, and the purpose of my career. …
Blue is very boutique, but it can also be corporate. It can be taken seriously. I also just loved “ivy” as a word. It took me six months to figure [the name] out. Blue Ivy is short, pretty, and it comes off the tongue correctly. And ivy is not blue, so I wanted to show edge, and that we think outside the box. Ivy is a growing vine. It evolves, and grows the way a company grows.”
The Harvard grad said of the lawsuit: “My company had been called Blue Ivy since 2009. I came up with the name, and if they had won my business could have been restricted” She continued, ““I knew this was going to be a bittersweet roller coaster. If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’ In my mind I had some protective rights. There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them. It was important for me to protect the name of my company. We are very successful as wedding planners and wanted to stay that way.”
We didn’t think it was possible to take Beyonce down, but this woman did it. I don’t see this ruining Blue Ivy’s future though.