President Barack Obama has been re-elected as the 44th president of the United States. And he got there because of women.
The sexes were clearly divided when it came to voting. Women voters favored Obama 55% to 43%. This is about the same split as four years ago when 56% of women voters preferred Obama and 43% supported Republican candidate Sen. John McCain. Obama was winning just 36% of the white male vote Tuesday, compared with the 41% he won in 2008, the exit polls showed.
And amongst women, unmarried women were the ones that really made sure Obama beat Romney. The married backed Mitt Romney, 53% to 46%, while unmarried women preferred Obama by a better than 2-to-1 ratio, 68% to 30%.
With the Obama campaign pushing the Republican War on Women and making abortion, access to contraception and healthcare at the top of their platform, women were going to care. And for swing states, this was clearly going to help Obama get those undecided voters.
From The Huffington Post:
“Women’s strong support in the swing states gave Obama a significant advantage over Romney, despite his losses among men and independents. While Obama lost by 10 percentage points among independents in Ohio, he won by 12 points among women in the state. In New Hampshire, women voted for Obama over Romney by a margin of 58 to 42 percent, while men preferred Romney by a narrow 4-point gap. Pennsylvania showed a 16-point gender gap that tipped the scale toward Obama. “
Allison Kellogg, a 50-year-old loan servicer from Henrico County, Va., told The Washington Times those issues played a crucial role in her decision to vote for Obama “That was the main reason, Romney’s position on women’s rights as far as abortion and birth control,” she said. “Game over. You can have your own opinions on those, but they’re not topics for legislation. And I would feel the same way if Barack Obama started spewing the same foolishness that I feel the Republicans do.”
This is why Obama’s campaign really focused on targeting women with their ads. “The Democratic Party is very well aware that they need this gender gap to exist to win elections,” said Jennifer Lawless, director of the Women and Politics Institute at American University. “Virginia is a perfect example. I can’t turn on the television without seeing an ad about how [Republican Senate candidate] George Allen and Mitt Romney will ensure that women will have no rights, ever. And I can’t change the channel without some other woman saying, ‘no, no, no, these guys are actually good.’