• Thu, Nov 8 2012

Martha Stewart Is Producing A Sitcom About A Woman That Worships Martha Stewart

Are you ready for a sitcom based on the teachings of Martha Stewart? Well, get ready for one. According to Deadline,  Martha Stewart is producing a sitcom with Fox called The Tao of Martha. The show is based on Jen Lancaster’s upcoming book Tao of Martha, which sounds quite a lot like Julie and Julia except instead of Julia Child, the young women worships Martha. I have a feeling this could do very well considering how many worship Martha Stewart.

From Deadline:

The Tao Of Martha centers on a highly disorganized, scattered former party girl who decides she needs to grow up after her husband leaves her because he can’t handle her chaotic lifestyle anymore. She decides to kill two birds with one stone: become a better role model for her daughter and write a new book about changing her life according to the “teachings” of Martha Stewart.

Jake In Progress creator Austin Winsberg will write the script and serve as showrunner. He executive produces with Stewart and Imagine’s Brian Grazer and Francie Calfo. Stewart will help write the script and though she isn’t on board to be a series regular, she may make occasional, mostly voice-over appearances. Perhaps she got the sitcom fever when she guest-starred on the season finale of 2 Broke Girls (another show about young women worshiping her.)

A few months ago pregnancy guru Rosie Pope told us she admires Stewart’s career and would like to be the “Martha Stewart of Pregnancy.” She said, “Martha Stewart just has an amazing business. She isn’t part of the current generation but she is amazing at keeping up with millenials. I think it is because she is visual. Everything is touched by Martha Stewart.” Other entrepreneurs like Bethenny Frankel and Rachel Zoe are in complete admiration of Stewart and her empire.

Martha’s net worth is estimated to be approximately $712 million with her media empire that includes a television show, a magazine, books, housewares and a Sirius Satellite Radio channel. Her former Wall Street boss Andy Monness once said of Martha, “she had a hunger to get into something where she could control all the elements.” Though she was never a ‘broke girl’ (but she was in jail which gives her street cred), she did have to work to build her business.  After a career as a stock broker, Stewart started a catering business in her basement with friend Norma Collier. In 1977 she was contracted to develop a cookbook which became the New York Times best-seller Entertaining. This marked the official beginning of the Martha Stewart empire. She went on to write many more popular books, newspaper columns, magazine articles and other pieces on homemaking. She also became a known contributor on the television circuit with appearances on The Oprah Winfrey Show and Larry King Live. Then in 1987 Kmart came calling, then came the magazine and the TV show.

And now we will have the sitcom about Martha worship.

Photo: s_bukley

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