Too much makeup
At the end of the summer Liza Mundy wrote an article about how female Fox News anchors were caked in makeup for all of their TV appearances. “There you are, a renowned expert on nuclear proliferation/immigration policy/the Middle East, obliged to regard yourself in the mirror and ask: Will I really go on national television looking like a cross between Captain Jack Sparrow and a waitress from Hooters?” Roger Ailes thinks it is part of the entertainment news package but Mundy wasn’t sure how competent it made these women seem.
A recent study has concluded that makeup has the power to make you seem more competent, likeable, and trustworthy, and attractive, too – just as long as you’re not wearing too much of it. The faces with “glamorous” makeup – a heavier, higher-contrast look – suffered in one way: Participants found them less trustworthy (though more competent). This fits in with an earlier study that found that spending too much time on personal grooming can actually lead to a drop in earnings for women. Researchers on the earlier study said this could be because “researchers say it “may have to do with the negative stereotypes associated with an ‘overly groomed’ woman in the workplace.” The study, by Jayoti Das and Stephen De Loachof North Carolina’s Elon University, found that if a white woman doubles the time she spends primping to 90 minutes from 45 minutes, her income falls by an average of 3.4%.