She’s got a baby, a booming voice, and now, a new job. Adele may be working with Burberry — that’s the rumor any way.
The singer is reportedly in talks with the luxury brand to design a plus-sized collection, British Vogue reports, which would be the brand’s first plus-sized spokesmodel.
High-fashion houses have notoriously overlooked plus-sized consumers, despite the criticism from mainstream media and despite the fact that women around the world are bigger than the models they clothe in magazines.
As Business Insider points out, “Burberry’s past spokesmodels have included lithe actresses and models like Emma Watson, Rosie Huntington-Whitely and Agyness Deyn….But despite the fashion world’s obsession with skinny young people, the people who can afford to buy Burberry and other luxury brands are older—and probably bigger—than the women they’re hiring to advertise the brand. Burberry has fallen on tough times recently, warning that its quarterly profits were down on macroeconomic uncertainty.”
Will Burberry’s plus-size offering, catering to average-sized girls – the major segment of the population – be able to pull Burberry out of the red, or will it get the “Cold Shoulder”? (Had to.) We shall see.