• Wed, Nov 28 2012

And How Much Will Jessica Simpson Make Off This Pregnancy?

Us Weekly just confirmed that Jessica Simpson is pregnant with her second child, only seven months after giving birth to her first daughter, Maxwell Drew. It apparently was a surprise but I can’t help but think that this is excellent timing for Jessica considering she just got paid for her Weight Watchers campaign. She now can get media attention for the pregnancy, gain weight again and get a bigger contract with Weight Watchers.

To be clear I think Jessica Simpson seems like a wonderful, caring mother but she is also a smart business woman and is incorporating motherhood into her brand and empire, which is a smart move. Jessica’s singing and acting careers have slowed down over the years as she has focused more on fashion and now motherhood is the focus.

Think of how much press she got when there were just rumors of her pregnancy and then the coverage when she confirmed it was obscene.  Who can forget her naked Elle cover? And now she is already on the cover of Us Weekly even though she is still early in her first trimester.

And that was just during her pregnancy! When the baby was born she fetched $800,000 from People for the first pics of her baby girl. And then there was the much talked about Weight Watchers contract which got her tons of press and now she will have to do it all over again. She would potentially make even more than the rumored $3 million Weight Watchers contract she received for baby number uno.

And don’t forget her maternity line which has already launched with Destination Maternity. It is the Jessica Simpson clothing and accessories lines that have made her a fortune so there is no doubt that her maternity line won’t do the same. Plus, she will be able to model it for the next 8 months!

But she may not gain the 70 pounds she did with her first pregnancy. ”I let myself indulge in everything I wanted because it was the first time I was ever pregnant, and I wanted to enjoy it,” she said in an interview. “I wanted to be happy and eat what I wanted.”

 

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