The days leading up to its launch were exhausting. One of Facebook’s product managers, Loren Cheng, spoke to Fast Company about going into a 34-day “lockdown.”
“Lockdown” is a Facebook tradition that changes the pace and practice of work during the run-up to a product launch.
Cheng reveals that Graph Search’s lockdown lasted 34 days, and the team met for five hours without letting anyone leave. One person didn’t sleep for 3 days straight:
It’s a time at Facebook when we say, “Hey, we’ve got this goal, it’s pretty near term–we’re gonna double down and focus on it.” It lends focus.
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