Here’s the story: Monday morning, Buzzfeed posted a worshipful recap of Beyoncé’s halftime performance, titled “The 33 Fiercest Moments From Beyoncé’s Halftime Show.” The post was exactly what it sounded like: a selection of 33 photos of Queen Bey’s show, accompanied with cute captions explaining why they were awesome.
Enter the publicists! A woman named Yvette then swiftly emailed Buzzfeed to complain. About the glowing coverage. And the selection of amazing photos.
“As discussed, there were some unflattering photos on your current feed that we are respectfully asking you to change,” she wrote. “I am certain you will be able to find some better photos.”
Which photos were so unflattering? “The worst are #5, 6, 10, 11, 12, 19 and 22.”
OK, then! As Buzzfeed’s Ben Smith put it, “Celebrity publicists make amazing assumptions about the media.”
Naturally, Buzzfeed turned this ludicrous request into a new post all its own, including the supposedly offensive (AKA stunningly gorgeous) photos.
And this concludes the lesson in Publicity Mistake of the Day: Don’t mess with success. Don’t micromanage. And recognize fierceness for what it is.