Randi Zuckerberg, Mark’s sister, has signed a two-book deal with HarperCollins. She will write a kinda-sorta self-help book and also, weirdly, a children’s book. The former, “Dot Complicated,” will ”combine personal and professional insights for the digital age, from Zuckerberg’s years as Facebook’s marketing director to becoming a mother in 2011.”
Zuckerberg could use a break, because she has not had an easy time of it lately. Her inability to figure out Facebook’s privacy settings turned into a publicity debacle for her brother’s company, and her huffy, condescending response when someone innocently reposted a photo she thought was private only made her look like a jerk.
It’s not just that these people are terrible — terrible can be watchable. Villainy can be delightful. But this crew is like a six-pack of nonalcoholic beer: It’s lousy and doesn’t even get you drunk.
Zuckerberg said her role was to “[help] make sure that Bravo could capture the real, authentic Silicon Valley.” Based on the evidence, it would appear that Zuckerberg uses words like “real” and “authentic” about Silicon Valley the same way Taco Bell (YUM) might toss them in when describing a Meximelt.
Let’s hope for her sake that the critics will be kinder to “Dot Complicated” when it appears on shelves in November.