• Wed, Mar 20 2013

Some Of Lululemon’s Biggest Fanatics Want CEO Christine Day Fired

christine-day-ceo-lululemon-1Some of Lululemon’s biggest fans are calling for the CEO’s firing after the retailer announced it was recalling some pants for being too transparent.

Carolyn Beauchesne, author of the blog Lululemon Addict, claimed in a post that Christine Day “ruined” her favorite brand.

Beauchesne’s blog is a gathering place for women who want to review and discuss the yoga gear. She once told us that she’s spent a total of $15,000 shopping there.

Responding to the see-through pants scandal, Beauchesne explained why many fans of the retailer don’t like the CEO:

“Day has ruined everything special about lululemon. The bullet proof quality, the fit, the femininity, the lululemoness of the product,” Beauchesne writes. “She is a one-trick pony who grew the company through expansion.”

Day replaced Lululemon founder Chip Wilson in 2007. Before that, she was an executive at Starbucks.

The transparent pants, which resulted in a recall of 17 percent of product, are the fourth quality-control issue that Lululemon has had this year.

Many of Beauchesne’s commenters appeared to support her vendetta against Day.

“I had more faith in Chip Wilson to appoint someone with a like-minded vision for the company,” one commenter wrote. “I’m surprised that he fell for her-she provided short-term eye candy for the investors, but look where it has taken her in the long run.”

To finish reading this post, head on over to Business Insider.
To finish reading this post, head on over to Business Insider.

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