OK, this is actually kind of awesome. BuzzFeed recently posted a job notice for a position as “support specialist.” The job requirements include a love of problem solving, good communication skills, and the ability to write clearly. Instead of a cover letter, the website is asking applicants to … make them a PB&J.
Here’s the “how to apply” section of the posting:
Instead of a cover letter, please send us instructions on how to make a peanut butter and jelly sandwich. Text, images, video… the format for your PB&J tutorial is up to you, as long following your instructions results in a really delicious sandwich.
What’s the rationale behind the request? Alice DuBois, BuzzFeed’s product lead for editorial tools, tells Poynter that the task relays valuable information about how candidates work — plus it’s way more fun for everyone involved. “Cover letters are often boring,” she says, “and this seemed like a more fun, illuminating way to get a sense of how a job applicant communicates.”
Makes sense to me, and I also hope BuzzFeed ends up posting the best of the bunch. If they need dessert after all those PB&J cover letters, I know where they can get a delicious chocolate resume.