With the rise of entrepreneurial powerhouse Marie Forleo and her Digital B School, thousands of women are now building “personal brand” businesses.
More than 8,800 entrepreneurs have enrolled in her online business program since she launched B-School in 2010. Go. Marie. Go.
The ability to build a business doing what you love feeds your soul. But the personal brand marketplace is getting crowded inside a torrent of social media one-upmanship.
How do you distinguish yourself, your product, and make money (our favorite part) in such a saturated marketplace?
- Your personality alone is not a business model
Don’t confuse yourself and your product. Your business needs to be about more than just you, even if you’re like, the most passionate person on earth. For your business to succeed, you have to have a formula that shows how your personal brand and products translate into a viable revenue model. Profits come from models, not ideas.As Karen Kang writes in “Branding Pays: The Five-Step System to Reinvent Your Personal Brand”: “Without a brand goal, strategy and action plan, personal branding becomes akin to baking a cake without a recipe.”