Cindy Gallop Wants To Change The Future Of Porn

cindy gallopAs the founder and CEO of MakeLoveNotPorn (MLNP), Cindy Gallop is ushering in a new type of intimacy for couples that want to share their private moments and those that want to watch.

MLNP is a crowd sourced porn site where anyone can submit an intimate video and share it with the world.

The site evolved into a global phenomenon without Gallop actually doing anything at all. Initially, the site which started out as MakeLoveNotPorn.com received high traffic from all over the world including China, India, Pakistan, and Indonesia.

MLNP launched as a business in 2009 as MakeLoveNotPorn.com after a TED talk Gallop conducted. After extrodinary response from the .com, MakeLoveNotPorn.tv was born.

MLNP places emphasis on real life intimacy, the funny, messy, and awkward parts that the average porn studio would never show.

Twitter, Facebook, and other social networks focus on connecting people and furthering social interactions but Gallop wants to enable people to talk about sex in the same way. “Why not take every dynamic that exists out there with social media currently, and apply them to the one area that no other social media platform has ever gone, or is ever going to go, which is sex,” she said.

MLNP participants and viewers must be 18+, users submit videos to the site and they are reviewed by “the Madam Curator,” Sarah Beall, to ensure that they live up to the standards of the site. Once they’re received approval, videos are posted to the site and viewers pay $5 to watch one for up to three weeks. MLNP splits the profits with viewers (aside from a few fees) and Gallop says that she pay out on a 90 day cycle. Some participates have made sales in the four figures.

Videos aren’t limited to couples, solo, and multiple participant films are also accepted.

“Porn by default has become the sex education of today and in not a good way,” Gallop explains.

“Porn by default has become the sex education of today and in not a good way,” Gallop explains.

“I found myself encountering a number of sexual behavioral memes, if you will. I went ‘woah, I know where that behavior’s coming from!’ And I thought if I’m encountering this other people must be as well. And I want to do something about it.”

Gallop’s ultimate goal is to change how we as a society view sex. She wants to live in a world where a naked picture leak is an afterthought and no one cares because we’re more comfortable with our sexuality.

Gallop’s believes her site is the type of disruption that the multi-billion dollar porn industry needs. But there are some who think that while her project is creative it may not necessarily work.

To finish reading this post, head on over to Business Insider.
To finish reading this post, head on over to Business Insider.

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