- Company name: hint, inc.
- Year founded: April 2005
- Annual revenues: More than $30 million in 2012, according to The Street. (As a private company, hint doesn’t release figures.)
- Founders: CEO Kara Goldin, mother of four and a former AOL vice president, and her husband, Theo
DailyWorth: Tell us about your back story.
Kara Goldin: I couldn’t find any healthy beverages at the grocery store–absolutely none that didn’t have either sugar or diet sweeteners. So, I started slicing fruit into our water to add a little bit of flavor without the calories. One day, I received a call from a friend whose child had been over to our house several times. She said, “You have to tell me where you got the raspberry water my daughter keeps talking about.” That conversation was my “Aha!” moment. I realized quickly that I couldn’t have been the only mother searching for a simple solution.
How did you get investors?
Most tried the product and reached out to us. One of hint’s biggest investors is recording artist John Legend. He and a group of colleagues had stumbled onto hint at Whole Foods and Starbucks, and reached out to us.