In the midst of Donald Trump suggesting Americans should boycott Starbucks for offering plain red holiday cups instead of Christmas-themed ones, Starbucks went and did something really awesome, and, dare we say it, Christian: Starbucks is offering free college tuition to spouses and children of veterans working for the company.
Starbucks announced yesterday that they’ll extend their tuition benefit to spouses and children of veterans employed at their company 20 hours a week or more. The offer is made through Starbucks’ partnership with Arizona State University online, which is an actual accredited university. Forbes reports that Starbucks will also now pay for up to 80 hours per year for service obligations of employees serving in the military.
Some more veterans’ benefits from Starbucks, a company doing more for them than their own government, per Forbes:
Starbucks announced that it has already succeeded in hiring more than 5,500 veterans and military spouses, fulfilling more than 50% of the commitment made just two years ago to employ at least 10,000 vets and their spouses by 2018. In order to achieve this, Starbucks has invested in several specific strategies: It hired four dedicated military recruiters in key focus cities across the country including Seattle, D.C. and Austin, established more than 80 connections with military bases, installation transition and educational offices across the country and overseas, attended more than 200 military hiring fairs across the nation that recruit veterans and military spouses, and expanded their employee affinity group, the Starbucks Armed Forces Network, from one to 12 regional chapters. (Starbucks Armed Forces Network is intended to connect veterans and create mentorships across the company to ease transition from military to civilian life.)
The company has extended its ambitious Military Family Stores commitment with plans to reach 30 Military Family Stores near U.S. military bases in 2016. Starbucks’ Military Family Stores are run by veterans and military spouses and partner with service and community organizations like Blue Star Families, Team Red, White and Blue, The Mission Continues, USO and others to offer transition services and build connections between military and civilian communities.
Think about that next time you think of skipping out on a latte just because there isn’t a Christmas tree on the cup.