8 Ways To Make The Most Of Your LinkedIn Profile

LinkedIn logo under magnifying glass

Guest blogger Lisa Rangel is an Executive Resume Writer and Official LinkedIn Moderator at ChameleonResumes.com, a Forbes Top 100 Career Website and recently named one of the top 28 resume writers in 2016 by Career Toolkit. She has been featured on BBC, Investor’s Business Daily, Forbes.com, Fox News, Yahoo Finance, US News, and so many more reputable media outlets. She is the creator of ResumeCheatSheet.com and is here to help you maximize the impact of your LinkedIn profile to get the job of your dreams.

Tie in achievements to demonstrate your skills. While you should use all 50 of your allowable skills, make sure you have achievements outlined for at least the top 10 you’ve selected in the content of your profile, in your summary, or employment sections.
Make your LinkedIn Profile dynamic. Change your tagline or first summary sentence more than occasionally to test keywords and reactions to your profile.
 
Mind the character count in your LinkedIn Summary. Pay close attention to the first 170 characters and the first 363 characters in your LinkedIn Profile Summary. Only up to the first 170 characters show up on mobile app screens without having to open the profile and the first 363 characters are shown on your desktop profile. Use this space wisely.

Market your company on your LinkedIn Profile. When you are working, use your profile to market your company to the outside world. In addition to so much more, your employees, vendors and clients learn more about you and will be impressed by the care you take with your brand – assuming you have the talent and expertise to back it up.

Reorder your LinkedIn Profile sections. If you want to showcase one aspect of your background and downplay another part of your history, you can take advantage of reordering your profile sections to accomplish this.

Optimize LinkedIn Group reach. You can now join up to 100 LinkedIn Groups, which maximizes your three-degree reach even further with all of the group members of these 100 groups as part of the search results. Be strategic in how this feature is used in order to get the most out of generating job search leads.
Expand your search capacity naturally. Once you join the most relevant groups for your goals, you can perform searches more readily in each group using the search function in the new LinkedIn Groups layout. This is one way to naturally get around the search limit: Search in groups!
Make your name more useful. Make your name more powerful by putting what you do or your title at the end of your last name in your last name field. Putting your function/title in your last name field after your last name helps with your profile’s keyword optimization and punctuates to users what you do in a glance.
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