Just in time for Black Friday, Goodshop – the company known for its “coupons for good” shopping website – has launched the world’s first “shopfunding” site. Called Goodshop Give, the website allows consumers to leverage their online holiday purchases as a way to raise money for a cause they care about – whether charitable or personal. People can even enlist supporters to help their cause. Users simply create a campaign as they might with other crowdfunding sites; but instead of soliciting donations, money is earned as purchases are made.
This game-changing platform was co-founded by JJ Ramberg, host of MSNBC’s Your Business show, after she noticed a void in the online shopping model – one that could help nonprofits, small business owners and everyday people achieve their financial goals. She saw that shopfunding could really benefit people on many levels, from helping rebuild lives after a personal disaster like a house fire to finding a way to buy Little League baseball uniforms.
“Shopfunding is the newest way to raise money for things people care about, whether it’s a charity, a family vacation, a new piece of office equipment, a PTA initiative, or something else. What makes it so unique is that you (and your friends, family, and co-workers) can contribute without spending an extra dime – and without thinking about it,” says John Park, CEO, Goodshop. “It’s AmazonSmile meets GoFundMe for thousands of stores – with coupons and deals!”
Shopfunding through Goodshop Give is effortless giving. Step One: Choose an existing cause to support or create your own. Step Two: Shop! With the Goodshop browser add on, each time consumers visit an online store such as Kohls, 1800 Flowers, Best Buy, Toys R Us and thousands of others, two things happen. 1) The add on searches its database of more than 500,000 coupons and deals to automatically offer up the best ones, and 2) a percentage of what the shopper spends is automatically donated to their designated cause (at no cost to them!). The shopfunding opportunity is virtually limitless.
Park adds, “Goodshop Give lets people help themselves and each other in a completely new way. Never before have people been able to shopfund for their child’s education, a pet’s medical expenses, or another cause close to their heart – without having to ask for money. Instead, Goodshop Give raises money effortlessly as supporters shop. We are so pleased to be able to launch this in time for the holidays, so people can shopfund and fulfill their own goals as they buy gifts for others.”
Goodshop has raised more than $12 million for causes ranging from local animal shelters to international refugee aid. With Goodshop Give, the company creates a new shopfunding model from which consumers can personally benefit. Learn more about Goodshop Give at www.goodshopgive.com.