Author Archives: Cassie Boorn

Ask A PR Girl: The 6 Tools Every PR Girl Needs

Ask A PR Girl: The 6 Tools Every PR Girl Needs

Most PR girls know that using free tools like Twitter and LinkedIn can be a great way to take your career to the next level. The digital space has opened up endless opportunities for PR girls to pitch media, create social media content and build personal brands that can support them throughout their career. However, with all of the tools out there it can be easy to miss some of the free resources available that can support your career. More »

Ask A PR Girl: 4 PR Lessons We Can Take From the Presidential Debate

Ask A PR Girl: 4 PR Lessons We Can Take From the Presidential Debate

Last night, I along with millions of Americans tuned in to the first every Presidential debate to hear the candidate’s positions on healthcare, the economy and how they envision shaping the country.

As a publicist, I have a tendency to consume media in a different and more critical way than the general consumer. I often say that working in PR makes reading a magazine feel like your mom telling you there is no Santa Clause. We notice the placements, the messaging and how brands present themselves publicly. The debate was no exception. I was fascinated by the way that the media was discussing the debate. While a good portion of the coverage was around the actual issues, most of the coverage focused on how the candidates looked and the way that they presented themselves, proving that a good publicist could be the key to becoming President.
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Ask A PR Girl: What Every PR Professional Should Be Doing During Fashion Week

Ask A PR Girl: What Every PR Professional Should Be Doing During Fashion Week

Whether you work in fashion PR and are directing multiple shows or hosting an influencer event, New York Fashion Week is a busy time for PR professionals everywhere. For those PR girls who are not in New York this week, this is a time full of opportunities for both our clients and our careers.

Even if you aren’t going to be part of the madness, here are five ways you can follow along and take advantage of some of the opportunities New York Fashion Week opens for PR professionals everywhere. More »

Ask A PR Girl: 5 Ways To Get Editorial Coverage From Bloggers

Ask A PR Girl: 5 Ways To Get Editorial Coverage From Bloggers

Getting earned coverage from bloggers can be much more complex than getting traditional media coverage. Why? Editors and producers in the traditional media world receive a salary and can focus on creating great content and if your brand fits into that great content? You win! However, a blogger is the editorial, advertising, marketing AND PR department. If a blogger chooses to write about your product they might be throwing away the opportunity to work with a similar brand in a paid capacity down the road. In order for a blogger to succeed they must be choosy about the brands they write about and how they write about those brands. More »

Ask A PR Girl: Is Your Email Style Hurting Your Career?

Ask A PR Girl: Is Your Email Style Hurting Your Career?

Whether you are asking for career advice, pitching an editor or emailing a colleague a question, the way that you communicate in email can affect your chances of landing that big media placement, making it to the next level in your career or landing a second date with that guy from OK Cupid.

Last week, the New York Times published an article about the use exclamation marks in email and just how damaging punctuation can be to your personal brand. More »

5 Skills Every PR Professional Must Have to Succeed

5 Skills Every PR Professional Must Have to Succeed

It used to be that all a successful PR professional needed was to be the most organized person on earth, with good writing skills and the ability to make friends. (Oh, and a few pairs of great shoes.) Everyone knows that social media has changed the role of PR and it is no longer sufficient to rely on your ability to bang out a great press release.

PR professionals today need the skills to keep track of a million details at once and the creativity to build ideas that will spread. But that isn’t all a successful publicist needs to survive in today’s digital world. Here are a few other skills you can add to your list. More »