Topic: advertising

The CMO Behind GoDaddy’s Sexist Commercials Is A Woman

The CMO Behind GoDaddyâs Sexist Commercials Is A Woman

Much has been saidwritten, and dirge-d (I’m look at you, Robert Burns) about man’s inhumanity to man. Even man’s humanity to man has gotten its fair share of news coverage. After years of study and lying in wait, I have finally discovered woman’s ultimate inhumanity to woman: the GoDaddy commercials. Yes, it’s true; it turns out that The Man behind the most sexist and offensive advertisements shown during the Super Bowl (and that’s saying a lot) is a woman. More »

A Dying Executive’s Regrets: ‘Was It Worth It? Of Course Not.’

A Dying Executive's Regrets: 'Was It Worth It? Of Course Not.'

You’ve heard the cliche: No one ever says on their deathbed, “I wish I’d spent more time at the office.” For one advertising executive, that’s really, really true. Linds Redding died last month of cancer, and before he died he wrote a brutal blog post about how he realized his entire professional life was a pointless joke. “So was it worth it?” he wrote. “Well, of course not. It turns out it was just advertising. There was no higher calling.” Caution: Do not read if you’re sensitive, emotional, or prone to storming into your boss’s office and quitting your job to pursue your dreams.
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Lena Dunham PSA For Obama: ‘Your First Time Shouldn’t Be With Just Anybody’

Lena Dunham PSA For Obama: 'Your First Time Shouldnât Be With Just Anybody'

Girls is several months away from returning to the airwaves, but Lena Dunham is making headlines and raising eyebrows today with a new PSA for President Obama’s re-election campaign. The ad opens with Dunham looking into the camera and saying, “Your first time shouldn’t be with just anybody. You want to do it with a great guy.” She’s talking about voting! It’s cute. Click through to watch the video. More »

How Sexy Ads Sabotage Female Athletes

How Sexy Ads Sabotage Female Athletes

All things considered, the Olympics are a beacon of gender equality: Female athletes at the Games are heaped with praise and attention. In many sports, including gymnastics and volleyball, women draw significantly more attention than the guys; in others, like swimming, things are about equal. This year, for the first time, there are more women on the American Olympic team than men. But if the Olympics are a celebration of physical prowess in all its forms, then why do companies use female athletes so rarely in advertising, and why do they bungle it so badly when they do? A new study says it’s because advertisers overestimate consumers’ appetite for hot bodies. More »