Topic: brand

How to Build an Exceptional Brand as an Expert

How to Build an Exceptional Brand as an Expert

Having a strong personal brand that you can cash in on as an expert is not just for people like Oprah, Madonna or Martha Stewart. It’s for everyone. It’s for you. Just like these three powerful women, you too can build a strong personal brand and cash in on it. Branding yourself is an internal journey that leads you to toward taking specific and intentional action to become the biggest and brightest “you” that you want to be. And as an expert in your field, your personal brand is what will attract the kind of clients, partners and opportunities that fire you up. More »

Jennifer Lopez And 6 Other Women Rule The Forbes ‘Celebrity 100′ List

Jennifer Lopez And 6 Other Women Rule The Forbes 'Celebrity 100' List

Forbes put out what feels like its 87th list this month with the release of the Forbes Celebrity 100 list. Jennifer Lopez, with her $52 million in earnings in the last year and omnipresent-like quality, topped the list. Six other women including Oprah, Kim Kardashian, Katy Perry, Rihanna, Britney Spears and Lady Gaga managed to nab spots in the top 10. According to the Washington Post, this female heavy top tier shows the importance of “us ladies in the whole being-famous-and-generating-money business, the sort of significant thing that studio moguls should probably pay attention to.” More »

Jessica Simpson’s Baby Business Kicks Off With $800,000 Pictures Of Her Daughter

Jessica Simpson's Baby Business Kicks Off With $800,000 Pictures Of Her Daughter

Jessica Simpson’s baby business is in full launch mode now. It has been reported that People magazine has already secured the rights to the exclusive photos of her daughter Maxwell Drew Johnson for $800,000.

This is more than the $75,000 Jessica was reportedly trying to get for photos of both her pregnancy and the baby. Interestingly enough, Jessica is not considered magazine cover blockbuster material anymore, but the magazines know a celebrity baby adds extra dollar signs, according to HuffPo. More »

Jessica Simpson Just Gave Birth To The Newest Addition To Her Business Empire

Jessica Simpson Just Gave Birth To The Newest Addition To Her Business Empire

We weren’t sure if this day would ever come but Jessica Simpson FINALLY gave birth to her baby girl, Maxwell Drew Johnston. Knowing Jessica’s business tactics and the fact that she wouldn’t even confirm that she was pregnant until a publication paid her enough money for photos, this baby will quickly be incorporated into the Jessica Simpson business empire. More »

Lady Gaga: Making Queer A Part Of Her Brand Since 2009

Lady Gaga: Making Queer A Part Of Her Brand Since 2009

Don’t let the ornate gowns and fabulous wigs fool you when it comes to Lady Gaga‘s business prowess. The iconic singer is shrewd money-maker with a penchant for more than just pop song writing. The 25-year-old may sing about glitter and panties as she once joked during a TV interview, but the performer has been well aware of her LGBTQ audience for some time, tactfully positioning herself as a queer advocate for the sake of her Gaga brand. Her latest business venture and anti-bullying foundation entitled the Born This Way Foundation, is another effort at which to make her name synonymous with gay rights. More »

5 Tips For Choosing A Profile Picture That Says You’re A Professional, Not A Partier

5 Tips For Choosing A Profile Picture That Says You're A Professional, Not A Partier

Earlier this week, LinkedIn connection director Nicole Williams gave Grindstone readers advice on how women can take advantage of the site’s networking potential. Her top tip was to add a photo to your profile. She told us that LinkedIn’s own research finds that a profile is seven times more likely to be viewed if it includes a photo. Now she gives the Wall Street Journal specifics on picking just the right profile photo for that profile. More »