Last night, I along with millions of Americans tuned in to the first every Presidential debate to hear the candidate’s positions on healthcare, the economy and how they envision shaping the country.
As a publicist, I have a tendency to consume media in a different and more critical way than the general consumer. I often say that working in PR makes reading a magazine feel like your mom telling you there is no Santa Clause. We notice the placements, the messaging and how brands present themselves publicly. The debate was no exception. I was fascinated by the way that the media was discussing the debate. While a good portion of the coverage was around the actual issues, most of the coverage focused on how the candidates looked and the way that they presented themselves, proving that a good publicist could be the key to becoming President.
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