This week we talked with Kim Parker, the director of women’s training at Adidas America. In her current role, Parker manages product creation and sell-through to retailers of Adidas’ women’s line. Parker works closely with both consumers and high school and college athletes to bring insightful and best-in-sport performance products into the marketplace.
Parker has been involved with strategic product management, development and creation within global brands for the past 15 years. Throughout her career in the sporting goods industry, Parker has managed and directed apparel and accessories lines for women, men and kids with some major sports brand competitors and now Adidas. More »